Sales & Marketing

From expert sales tips to deciding upon a social media strategy for your business; is4profit’s sales and marketing articles cover a range of ways in which small businesses can attract and maintain customers and increase turnover.

SEO Basics for Business: Optimising Your Website for Mobile

SEO Basics for Business: Optimising Your Website for Mobile

In August 2015 the impending mobile takeover took place. Mobile overtook desktop as the primary device used to browse the internet for the first time according to Ofcom. Mobile optimisation is happening fast, which is why any business that is left behind risks losing potential customers and sales leads as a result of low ranking on mobile search engines. Businesses need to consider mobile presence and having a ‘mobile first’ search engine optimisation (SEO) strategy in order to secure the most traffic, improve the user experience and usability of a website. Ensure your website is mobile user-friendly Google prioritises mobile-friendly websites, expecting businesses to optimise their web pages to suit mobile first and foremost, it even offers a free testing to see if a site is mobile-friend... »

Gain Actionable Insight With These 5 Google Analytics Tips

Gain Actionable Insight With These 5 Google Analytics Tips

It’s estimated that 54.6% of websites use Google Analytics. Odds are if you’re reading this, your site has Analytics too. But are you making the most out of all the data you’re being shown? Google Analytics is capable of revealing business critical insights that can help drive your marketing and business investment goals. Here are five tips you can use to gain valuable and actionable insight from Google Analytics to make your website work harder for you. 1. Learn from your site search If you have a search bar on your website, you have the potential to learn exactly what your site users are searching for. This can be valuable in a number of ways: How many people are using the site search? Unless search is a key feature of your site (e.g. you actually ARE a search engine), ... »

5 Types of Salespeople Your Business Doesn’t Need

5 Types of Salespeople Your Business Doesn’t Need

If you do a quick Google search for “how to become a more effective salesperson”, you’ll be greeted by hundreds upon hundreds of articles outlining the key habits salespeople should be adopting to ensure they hit their quotas on a consistent basis. Less common are articles exposing the negative habits that many sales professionals fall into: those that aren’t always immediately obvious, but nevertheless serve to hamper performance in the long-term. This is particularly problematic for team leaders, who may already lack visibility into the activities of their salespeople. An immediate solution is to build a deeper understanding of the different types of ineffective salespeople. Here are five of the biggest offenders, and the best ways to turn their bad habits into positive, performance-enha... »

The SEO Advantages Enjoyed By Small Businesses

The SEO Advantages Enjoyed By Small Businesses

Let’s face it, if you run a small or family business, it’s not always easy to compete with the big boys. Large, nation-wide corporations and chain stores often have a huge advantage over mom and pop stores and small businesses that are operating in a local market. This is true in a number of different realms like purchasing power, customer loyalty, and cost structure. But large corporations also have an advantage on the internet and generally outperform small businesses in search engine optimization. This is because they generally have more resources like bigger budgets and a larger staff than their smaller competitors. Similarly, big box stores and corporations often have years of experience, giving them notoriety in their industry. Yet, as a small business, you shouldn’t be discouraged b... »

How Your Customer Stories Can Distinguish You From the Herd

How Your Customer Stories Can Distinguish You From the Herd

Today’s predominantly digital marketplace means that it has become increasingly more difficult for businesses to differentiate themselves and their brands from competitors. Everyone has access to exactly the same customer information online. As a result, costly, time-consuming customer research has become a prerequisite for winning business, rather than any strategy to help firms stand out from the crowd. Businesses such as consultancy, legal and IT companies have a particularly difficult job to poke their proverbial heads above the parapet, when so many competitors offer the same or similar services. Yes – you can try and differentiate with a snazzy all bells and whistles website, funky brochure material, competitive price lists and key messaging around enhanced customer service. But let’... »

Increasing Sales: Could An Incentive Scheme Work?

Increasing Sales: Could An Incentive Scheme Work?

Increasing your company sales, doesn’t just have to be about increasing your sales team and their working hours. A sales incentives scheme can help give your salespeople the right tools, mindset, and work ethic they need to deliver more sales for you.  What you need to boost your sales team’s sales When thinking about ways to increase your company’s sales, some business managers might consider adjusting your sales team numbers – increasing the size of the workforce and the hours worked – is the right solution. Others might think training to improve sales technique, broaden skillsets, boost knowledge and, consequently, confidence, is more important. But while doing all this can certainly help, there are other factors that can make a difference and increase your sales too. This is about impr... »

Getting Your Content Seen Using Influencer Engagement

Getting Your Content Seen Using Influencer Engagement

“Create great content” is something we, as SEOs, hear so much these days that it’s become a bit of a cliche’. Surely it’s a given that we all want our websites to offer the very best content available, so why declare it like it’s some sort of novel idea? The idea of creating content, whether that be to raise awareness of a brand or increase conversions is not one that has missed the majority of the business world. In a recent B2B content marketing study carried out by the Content Marketing Institute, 88% of US businesses said that they use some form of content marketing as part of their overall strategy. So if we can assume that most businesses are creating content on a regular basis, it’s only going to be a matter of time until we see a saturation point of information available on any spe... »

Want to Increase Your Website’s Visibility? SEO is The Answer

Want to Increase Your Website’s Visibility? SEO is The Answer

For any small business with a web presence, the goal is to rank high on a search engine results lists. If your website lands anywhere past the third page of results, people are unlikely to find it in their search. So how can you increase the visibility of your website? The key is to design your website and its content so that search engines can find the pages easily and index them. This is a practice known as search engine optimisation (SEO), which we will take a closer look at in this article, as well as the best practices to optimise your business’s SEO strategy. How does search engine optimisation work? SEO is more complex than filling your website’s pages with keywords to be picked up by search engines. Search engines have their own criteria for ranking web pages, which are periodicall... »

How to Drive More Sales and Conversions From 7 Overlooked Places

How to Drive More Sales and Conversions From 7 Overlooked Places

Increasing sales is a shared goal for the majority of businesses; meaning marketing across several channels is a common tactic. However, whilst extensive advertising will build awareness of your brand, forcing potential customers to suffer from a slow and complicated sales path could be the reason your conversion rate is slipping and therefore why sales are dropping. Regardless of whether you’re using social media, email newsletters or even paid advertising campaigns, here are seven marketing tools you should be utilising better to improve the efficiency, relevancy and accessibility of your customer’s journey which will ultimately improve your conversion and sales rate. Facebook The ever-increasing popularity of social media is undoubted making it a central marketing platform – in fa... »

Understanding Target Buyers: 5 Simple Steps

Understanding Target Buyers: 5 Simple Steps

Target buyers differ between industries and as a result of this we have come to understand the need to research, plan and utilise different traits within target markets to ensure both better interaction onsite and more opportunity for a closed deal or contract at the end of the buying cycle. To understand success in SEO is to understand the types of users you are targeting – so how exactly is it done? 1. Research your users Researching users may seem like an obvious first step and in many ways it is. However, looking purely at traffic figures isn’t going to result in sales. Within each business are target markets and individuals within a company – whether you’re looking at IT managers, HR managers or the business owners themselves there are many perks to how each will search for services a... »

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