Sales & Marketing

From expert sales tips to deciding upon a social media strategy for your business; is4profit’s sales and marketing articles cover a range of ways in which small businesses can attract and maintain customers and increase turnover.

Understanding Target Buyers: 5 Simple Steps

Understanding Target Buyers: 5 Simple Steps

Target buyers differ between industries and as a result of this we have come to understand the need to research, plan and utilise different traits within target markets to ensure both better interaction onsite and more opportunity for a closed deal or contract at the end of the buying cycle. To understand success in SEO is to understand the types of users you are targeting – so how exactly is it done? 1. Research your users Researching users may seem like an obvious first step and in many ways it is. However, looking purely at traffic figures isn’t going to result in sales. Within each business are target markets and individuals within a company – whether you’re looking at IT managers, HR managers or the business owners themselves there are many perks to how each will search for services a... »

Quick SEO Tips You Can Read In Under 3 Minutes

Quick SEO Tips You Can Read In Under 3 Minutes

With 50% of new businesses failing within five years, recent research has revealed that many small businesses are missing out on opportunities to market their business online. The research found that 73% said they did not advertise online and 42% reported having no digital presence. SEO and other terminology also stumped 48% of business owners surveyed, and only 53% said their websites were easily read on a mobile device. “Being digitally savvy is especially important for small businesses. It can be the difference between your business being seen in the right places by the right people, and even small changes can have a huge impact,” comments Alex Minchin, founder and director of SEO agency Zest Digital. Here, Alex shares three instantly achievable tips for small businesses looking to get ... »

Maintaining a Better Online Presence: A Guide For Your Small Business

Maintaining a Better Online Presence: A Guide For Your Small Business

As a very wise man, Socrates, once said: “Regard your good name as the richest jewel you can possibly be possessed of – for credit is like fire; when once you have kindled it you may easily preserve it, but if you once extinguish it, you will find it an arduous task to rekindle it again. The way to a good reputation is to endeavour to be what you desire to appear.”  We’re not going all the way back to ancient Greece though, we’re just starting this topic before the days of the internet. The reputation of a business was based almost solely on word-of-mouth. Comments and feedback from customers, clients and suppliers would eventually work their way back, where the business would take them on board. That’s pretty much how a reputation was managed. Reputation with the internet Nowadays t... »

Think You’re Too Small For A Marketing Campaign? Think Again!

Think You’re Too Small For A Marketing Campaign? Think Again!

As a small business, it may feel like issues such as budget limitations and timing factors restrain your marketing capabilities. This doesn’t have to be the case though, as there are actually many benefits of having a smaller marketing department. We have looked at the six ways small businesses can plan an effective marketing campaign using the advantages they have over their larger counterparts. Identify your target customers One of the first things small business owners can do to help with their marketing is to get to know their customer. First, conduct research to find the demographic of people purchasing your product or service. Find out where your customers do their shopping, how they do their shopping, what else they spend their money on, how receptive they are to different typ... »

4 Dynamic Ways You Can Make Business Exhibitions Successful

4 Dynamic Ways You Can Make Business Exhibitions Successful

In the ever increasing world of business, everyone is striving for the most exciting and innovative ways they can approach trade shows and market their business. Whether you want to grow your pool of prospects, build your brand or maximise your ROI – these events can be effective. They also generate big business; unfortunately, the statistics aren’t evaluated and released regularly, but for instance in 2010 the exhibitions sector in the UK generated £11bn. Even better news – it has previously been reported than 81% of attendees have buying authority. Events such as these gather large numbers of professionals in one place, meaning that both attendees and exhibitors are able to network, connect and build meaningful relationships whilst showcasing their knowledge and expertise. Promote the ev... »

A Quick and Easy Guide to Producing a Small Business Video

A Quick and Easy Guide to Producing a Small Business Video

It’s a given that, as part of a business, you would be looking for as many ways as possible to promote your business, no matter how outlandish they may be. With more and more technology and other ways to promote your business (and anything else for that matter) being made available as time goes on, it can be tricky to know where to look first. Simple is often best, especially when it comes to something as vital as business promotion. In this instance, we’ll be taking a look at good old-fashioned video as a method of promoting your business. Video may not exactly be at the forefront of technological advances, but it’s always going to be one of the most effective ways of promoting your business. It doesn’t matter what your business entails or what you sell – all that matters is that you prod... »

How to Use Simple Packaging Supplies to Create the Ultimate Branded Experience

How to Use Simple Packaging Supplies to Create the Ultimate Branded Experience

Today we are receiving more items in the post than ever before. This is all thanks to the rise of e-commerce. The UK is trailblazing with their online shopping habits and in 2015 our small country spent £1,174 each on internet purchases alone. When compared with Sweden’s spending habits of just £588 it seems we are a nation of online shopping addicts. This trend of purchasing products online has shifted the landscape of product delivery. Today, consumers are demanding more from their online purchases and are looking for an all-encompassing experience when they receive their coveted item in the mail. Marketers have to develop their strategies to include a parcel’s packaging as part of the purchasing experience. This trend is known as the “unboxing” phenomenon where users ceremoniously open ... »

Could You Boost Your Business Marketing Efforts With Infographics?

Could You Boost Your Business Marketing Efforts With Infographics?

We’ve been communicating using art for thousands of years, dating our ability to tell complex stories in simple visual form all the way back to ancient cave paintings, through to hieroglyphics and finally the invention of brand logos and the industrial revolution. Of course today thanks to the rise of technology we are now using art in a much more advanced way but the premise is still the same. Stunning visuals used to communicate a message with the audience. The most recent wave of art being used in this way are infographics, a sharable tool that can help improve your company’s content marketing efforts. What is an infographic? An infographic is the visual representation of information. Its purpose is to be easily digested by those who are engaging with it. One of the things that make inf... »

3 Attributes Small and Local Businesses Can Use for Better Search Rankings

3 Attributes Small and Local Businesses Can Use for Better Search Rankings

Local and smaller businesses may have smaller budgets and fewer feet on the ground than global conglomerates, but the joy of the internet allows for even one-man-bands to compete side-by-side with the beasts of any given industry. However, getting to the point of competing with global sites takes time, effort and clever thinking. Using attributes available, free of charge, from Google in particular, and making changes based on data gathered is likely to result in engagement for some key terms. With this foundation in place, it is then possible to expand on SEO work and really go to town on optimising a website for large scale return. So what does it take? Near me searches Restaurants near me, mechanics near me, vets near me – these are all different types of local searches we make on a dai... »

Driving E-commerce Growth with the Power of Reporting and Analytics

Driving E-commerce Growth with the Power of Reporting and Analytics

The latest studies reveal that e-commerce is the fastest growing retail market in Europe and North America. Analysts forecast that European online sales are set to grow by 16.7% this year, reaching an approximate value of £182.80bn. So what are the secrets behind the success of retailers leading this booming market? Most e-commerce retailers have achieved growth through hard work and extensive research – i.e. domestic and international developments, new trends, seasonal tendencies and monitoring spikes in demand. But considering the pace of e-commerce and how ultra-competitive the sector has become, to maintain this success retailers need accurate and contextual real-time reporting to remain adaptable. In addition to standard reporting and analytics, we have identified five other data ‘lev... »

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