Sales & Marketing

Video for Business

Business advice for entrepreneurs, startups, small and medium-sized businesses on the topic of video for enterprise.

5 Tips for Creating Compelling Video Content

5 Tips for Creating Compelling Video Content

Video is a highly effective communication tool for businesses of all sizes. It can also be a very cost effective one, with a single piece of content reaching thousands of viewers. Video can establish a closer relationship between customer and brand: vlogs and online video create an intimate and relaxed medium to engage viewers and can reinforce customer networks, as they are shared and commented on within communities. However the key to video success is ensuring that the content of the video is extremely well targeted and planned. This is particularly important for smaller companies who often do not have massive budgets. Effective videos don’t have to be expensive to make, but you do have make sure that they are compelling in some way. Here are my five tips for doing just that. It’s all ab... »

Why You Should Consider Video if You are Spending on PPC

Why You Should Consider Video if You are Spending on PPC

What is PPC? PPC or ‘pay per click’ is an Internet advertising model which involves advertisers paying the ‘publisher’ (typically website or search engine owners) each time someone clicks on their advert. Websites or search engines that use PPC will display adverts when the search query contains keywords that match keywords from the advertisers list. You have probably noticed when you see adverts that make you think the Internet is psychic! So, for example, ‘The Gingerbread Man Shop’ will have submitted a list of keywords when signing up and their advert might display for search terms that include the keywords ‘ginger’, ‘gingerbread’ or ‘ginger biscuits’. Why might you consider video if you are also spending on PPC? PPC is an investment. To make that investment worth it, users need to enga... »

Online Video 101

Online Video 101

Online video is the way forward. More and more people are using video as a marketing tool and as a general communication tool. Social networking is enabling the sharing of video across platforms and let’s face it, people love sharing. This is enabling the potential for more people than we could previously have been able to imagine being able to see our videos. There are a number of different ways that video can be incorporated to your business online. It might be that you want to use video on your own website to improve user experience and engagement. Maybe you want to create videos that you can use as a training tool. Finally, you might want to use video as a marketing tool to draw your target market to your own website. Business Benefits of Online Video The benefits of online video are e... »

A Guide on How to Measure Your Video Production and Marketing

A Guide on How to Measure Your Video Production and Marketing

Video Stats You Need to Know A decent video marketing strategy will include details about how you aim to monitor and evaluate the success of your videos. There are some very clever facilities out there that can gather and analyse a range of different statistics in relation to the performance of your website and your videos. Some of them are free too – so there is no excuse not to be thorough. Here we have listed the statistics that we feel are essential to be aware of when monitoring the impact of your video marketing strategy. They are divided into 3 categories and we have suggested some tools that you can use to monitor these particular types of stats. 1. Website Performance Statistics   Conversions Your conversion rate refers to the percentage of visitors to your website who ... »

A Guide on How to Save Money on Video Production

A Guide on How to Save Money on Video Production

Hiring a production company to film your project or buying specialist equipment and renting filming locations can be a real drain on your budget, and will these special effects really add to your message? It may be worth giving video production a go yourself. Many internet marketers and businesses don’t even explore this aspect of marketing simply because they believe that they cannot afford to or that it is too technical. Is your business missing out on this powerful form of marketing due to this common misconception? With advances in phone and hand held cameras, quality video recordings in high definition are readily available, some even on a product you already own! A variety of free and low cost video production programs are available on the internet. There are also plenty of free guid... »

How to Work Well With a Video Production Company

How to Work Well With a Video Production Company

Basics of Video Production – How to Get the Best Out of Your Video Supplier If you are looking to outsource your video marketing to a video production company, you want to be sure that you are getting value for money and that they are going to put as much love into your project as you would. The start of this business relationship should involve you providing the production company with two very important items; firstly, you need to have some idea of your budget and secondly you should provide a very clear brief outlining what you want from them. An understanding of each element of the production process will help you approach these tasks in the right way so that it makes sense to you and to them. Processes to be Aware of When Budgeting and Writing a Brief Here is a checklist of the proces... »

How to Create and Execute a Video Marketing Strategy

How to Create and Execute a Video Marketing Strategy

Creating and executing a video marketing strategy can be divided into four main phases; planning and strategy, creating your video, distribution and finally monitoring and evaluation. Having a strategy at the outset is a way to guarantee that you will get something out of the process. Even if you decide that a video marketing campaign hasn’t reaped the rewards you would have liked, you will be able to assess why this is and will have something to compare future campaigns to. If your campaign is successful, you will have a formula to build on to guarantee further success. 1. Planning & Strategy This is the stage for planning your entire video marketing strategy and being explicit about what are you trying to achieve, why you are doing it, how you will do it and finally how will you meas... »

Twelve Vital Tips for Successful Video Response

Neil Davidson, CEO of My Web Presenters, divulges 12 top tips for small businesses to make customers respond to their company videos… 1. Define your target audience – There may be several different ones. What does he/she look like – What age? – What fears? – What motivations? – Are they primarily feeling, thinking, or knowing? 2. Know where you want to go with video, before you set off – Form a strategy that ensures that what you are investing in now will still be valuable and useable in 3 years time. Video technology has many options and applications and is developing incredibly quickly. Begin with the end in mind, and employ video experts to guide you from the start. 3. Deliver your video message as if speaking to one person, (i.e. Not a mass audience)... »

Video as a Marketing Tool – The Whys and Wherefores

Chris Barling shares his views on the benefits of video for promoting a business online and what’s involved. There’s no doubt that viewing videos online is exploding with 5.5 billion clips being watched in the UK in one month and a growth rate of 37% p.a (source: ComScore 2010). Can you afford to miss such an opportunity? Why Video Marketing is so Important It doesn’t take much of an investigation to discover the treasure trove of opportunities for the use of web-based video. The truth is, there is potential at every contact point with both customers and prospects. Moving from a static site to one where video is a significant factor is like the move from radio to television. It really is a big deal. A moving picture paints a million words and most of us are visually orientated, so it is a ... »