Privacy Policy

You have certain rights in relation to your data, including the right to object to processing based on legitimate interests, and direct marketing.  At any time, you can exercise your rights by emailing us at dataprotection@mvfglobal.com.  For further details about our processing and your rights, please see below.

 

CONTENTS

 

  • About our site
  • About us
  • What data we collect, and how we use it
  • Cookies
  • Transferring your data
  • Storing your data
  • Legal grounds
  • Your rights
  • Contacting us
  • Changes to this notice
  • Cookies table

 

ABOUT OUR SITE

Is4Profit.com (“our site”) is an independent, information resource offering business advice for the UK’s micro, small and medium-sized enterprises.

ABOUT US

 

Is4Profit is a brand of Marketing VF Limited (“MVF”, “we”, “us”, “our”).

 

MVF is a company registered in England and Wales (company number: 06951544), whose registered office address is at Imperial Works, Perren Street, London NW5 3ED, United Kingdom.  

 

For the purposes of the General Data Protection Regulation (the “GDPR”), Marketing VF Limited is the controller in relation to your data.  We are registered as a controller with the UK Information Commissioner’s Office (ICO) under registration number Z1995728.  You can confirm our registration here: www.ico.org.uk  

 

WHAT DATA WE COLLECT, AND HOW WE USE IT

 

Subscribing to our newsletter:

 

You can subscribe to our newsletter by completing and submitting the webform on our site.  The webform will ask you for your name, email address, and industry.

 

If you subscribe, we will send our newsletters to you periodically.  At any time, you can unsubscribe by following the link in the newsletter.

 

Contacting us:

 

We will receive information about you if you contact us through our site, or by email or post.  For example, to enquire about working with us, or with a news or press enquiry.

 

If you contact us, we will use your information to handle your enquiry and correspond with you.

 

Working with suppliers:

 

We work with a number of suppliers, who process data on our behalf.  These include cloud storage providers, email service providers, and cloud telephony providers.  We have appropriate contracts in place with such suppliers to ensure the protection and confidentiality of data.

 

COOKIES

 

Cookies are small text files that are placed on your computer by websites that you visit.  They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. At the bottom of this policy, we have included a table, setting out what cookies we use, and the purposes for which we use them.

 

Most web browsers allow some control of most cookies through the browser settings.  To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

 

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

 

TRANSFERRING YOUR DATA

 

We may transfer your data to countries outside the European Economic Area (the “EEA”).

 

Some of those countries have a European Commission adequacy decision, which means they are considered to offer an adequate level of data protection.  

 

Other countries do not have the same level of legal protection as countries in the EEA, or with an adequacy decision.  If we do transfer your data in this way, we will take steps to ensure that it is protected to the same levels that apply in the EEA.  This may include, for example, ensuring that the organisation receiving the data is registered with the EU-US Privacy Shield (in the case of transfers to the USA), or that we use the EU’s model contract clauses.

 

STORING YOUR DATA

 

We have a data retention policy, which clearly sets out how long we keep data for, and for what reasons.

 

We will keep your data only for as long as is necessary to fulfil the purpose/s for which it was collected in the first place, i.e. as set out in this notice.

 

LEGAL GROUNDS

 

This notice sets out (above) how we use your data.  Under the GDPR, controllers must have a valid lawful basis for each processing activity that they undertake.  This section sets out our lawful basis for each activity.

 

Activity Lawful basis under the GDPR
Sending our newsletters to you Consent
Handling enquiries received from you Legitimate interests

 

YOUR RIGHTS

 

Under the GDPR, you have a number of rights, which are explained below.

 

Right of access – You have the right at any time to ask us for a copy of the personal information that we hold about you, and to check that we are lawfully processing it.

 

Right of rectification – If personal information that we hold about you is not accurate or is out of date and requires amendment or correction you have a right to have the data rectified or completed.  

 

Right of erasure In certain circumstances, you have the right to request that personal information we hold about you is erased (e.g. if the information is no longer necessary for the purposes for which it was collected or processed).

 

Right to object to or restrict processing – In certain circumstances, you have the right to object to our processing of your personal information.  For example, if we are processing your information on the basis of our legitimate interests, and there are no compelling legitimate grounds for our processing which override your rights and interests.

 

Right of data portability – In certain instances, you have a right to receive any personal information that we hold about you in a structured, commonly used and machine-readable format.

Right to withdraw consent – In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time.

 

Exercising your rights

 

If you wish to exercise any of your rights under the GDPR, please email us at dataprotection@mvfglobal.com.  Alternatively, you can write to us at the address set out above, or inform us if you speak with us on the phone.

 

Our lead supervisory authority for the processing set out in this notice is the UK ICO.  If you are unhappy with how we have processed your data, you have the right to make a complaint to the ICO.

 

If you are based outside of the UK, or you have a complaint concerning our activities outside of the UK, you may prefer to lodge a complaint with a different Supervisory Authority.  A list of relevant authorities can be accessed here http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.

 

CONTACTING US

 

If you have any questions regarding this notice, or any questions relating to data protection or privacy, you can contact us at dataprotection@mvfglobal.com.

 

Alternatively, you can write to us at the address set out above.

 

CHANGES TO THIS NOTICE

 

From time to time, we may update this notice.

 

COOKIES TABLE

Cookie Name Purpose
Universal Analytics (Google) _ga

_gali

_gat_UA-1036645-1

_gid

These cookies collect information about how visitors use our website. We use the information to compile reports and to make improvements. The cookies collect information in an anonymous form, including where visitors have come to the website from and the pages they visited.

To opt-out: https://tools.google.com/dlpage/gaoptout

Taboola Retargeting These cookies are used to tailor Taboola adverts to a user’s previous viewing habits. For instance, if you have previously visited our page, you may then see other adverts related to that product or service. Taboola is an ad network that shows sponsored content, usually as links below the article on major news sites.
Outbrain Retargeting These cookies are used to tailor Outbrain adverts to a user’s previous viewing habits. For instance, if you have previously visited our page, you may then see other adverts related to that product or service. Outbrain is an ad network that shows sponsored content, usually as links below the article on major news sites.
Adwords Retargeting (Google) These cookies are used to adjust the targeting of our paid search and display advertising to show ads to users who have previously been to our sites and/or engaged with our page such as completing a form. They contain no personal information.
DoubleClick Retargeting These cookies are used to adjust the targeting of our display advertising to show ads to users who have previously been to our sites and/or engaged with our page such as completing a form. They contain no personal information.
Hooly Media These cookies are used to adjust the targeting of our display advertising to show video ads to users who have previously been to our sites. They contain no personal information.
Taboola Conversion Tracking These cookies measure ad conversions and optimise spend for advertising campaigns served on Taboola.
Outbrain Conversion Tracking These cookies measure ad conversions and optimise spend for advertising campaigns served on Outbrain.
Adwords Conversion Tracking These cookies measure when a user has completed an action on site such as completing a form. They contain no personal information.
Bing Conversion Tracking UET Tag These cookies measure when a user has completed an action on site such as completing a form. They contain no personal information.
DoubleClick Conversion Tracking These cookies measure when a user has completed an action on site such as completing a form. They contain no personal information.
Facebook Pixel These cookies measure ad conversions, optimise and build audiences for advertising campaigns served on Facebook.

To opt-out: https://www.facebook.com/policies/cookies/

Twitter Pixel These cookies measure ad conversions and optimise advertising campaigns served on Twitter.

To opt-out: https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads

LinkedIn Pixel These cookies measure ad conversions, optimise and build audiences for advertising campaigns served on LinkedIn.

To opt-out: https://www.linkedin.com/legal/cookie-policy

Pinterest Tag These cookies are used to track conversions, optimise and build audiences to reach customers on Pinterest.

To opt-out: https://help.pinterest.com/en/articles/personalized-ads-pinterest

Skimlinks Our website receives paid commission on sales of those products or services we write about. In some instances, we use a 3rd Party to enable these affiliate partnerships.

To opt-out: https://skimlinks.com/privacy-policy#users

Amazon Associates These cookies track referral visits to Amazon for which we may earn commission for any eventual purchases.
Adsense AdSense uses cookies to improve advertising e.g. displaying targeted advertisements and avoiding showing advertisements that the user has already seen.
These cookies contain no personally identifiable information.
VWO _vwo These cookies are used to help us optimise our sites by running tests and measuring user conversions. It is also used to track user information when visiting the site (e.g.  browser and device information).
HotJar Hotjar uses cookies and other technologies to collect data on our users’ behaviour (e.g. how much time they spend on which pages, which links they choose to click etc) and their devices (in particular device’s IP address, captured and stored only in anonymised form, preferred language settings etc). This enables us to better understand our users’ needs and to optimise this service and experience.

Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user.

To opt out: https://www.hotjar.com/legal/compliance/opt-out

Tubemogul This is used by our video player technology, Brightcove, to allow you to use the controls on our video player including play, pause, fast forward and rewind. Without this cookie you will not be able to watch our videos.
Dianomioffers This cookie tracks which of our reports and guides are of interest to our users.
Infusionsoft This cookie tracks when a user has completed a form on site. When the user revisits the site, this information will be pre-populated.

 

Last reviewed: 23 May 2018

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