Sales & Marketing

From expert sales tips to deciding upon a social media strategy for your business; is4profit’s sales and marketing articles cover a range of ways in which small businesses can attract and maintain customers and increase turnover.

3 Attributes Small and Local Businesses Can Use for Better Search Rankings

3 Attributes Small and Local Businesses Can Use for Better Search Rankings

Local and smaller businesses may have smaller budgets and fewer feet on the ground than global conglomerates, but the joy of the internet allows for even one-man-bands to compete side-by-side with the beasts of any given industry. However, getting to the point of competing with global sites takes time, effort and clever thinking. Using attributes available, free of charge, from Google in particular, and making changes based on data gathered is likely to result in engagement for some key terms. With this foundation in place, it is then possible to expand on SEO work and really go to town on optimising a website for large scale return. So what does it take? Near me searches Restaurants near me, mechanics near me, vets near me – these are all different types of local searches we make on a dai... »

Driving E-commerce Growth with the Power of Reporting and Analytics

Driving E-commerce Growth with the Power of Reporting and Analytics

The latest studies reveal that e-commerce is the fastest growing retail market in Europe and North America. Analysts forecast that European online sales are set to grow by 16.7% this year, reaching an approximate value of £182.80bn. So what are the secrets behind the success of retailers leading this booming market? Most e-commerce retailers have achieved growth through hard work and extensive research – i.e. domestic and international developments, new trends, seasonal tendencies and monitoring spikes in demand. But considering the pace of e-commerce and how ultra-competitive the sector has become, to maintain this success retailers need accurate and contextual real-time reporting to remain adaptable. In addition to standard reporting and analytics, we have identified five other data ‘lev... »

How to Boost Your Business Profits by Simplifying Your Inventory Management

How to Boost Your Business Profits by Simplifying Your Inventory Management

Inventory management is probably the most tedious job in a business that deals with a large amount of stock. Noting the stock levels and constantly checking them is key to making profits in a business. A competent inventory management software simplifies this to a great extent. It aligns and integrates with all your business processes that interfere with the stock levels and provides you a simple and more efficient solution that you can rely upon. Here are the top eight benefits you get when you automate the inventory management system in your business. Real-time stock levels anytime at your fingertips This is definitely the most important advantage of having a competent inventory management system. Since all your business processes that handle stock levels are automated, your software rep... »

How a Professional Logo Can Enhance Your Small Business

How a Professional Logo Can Enhance Your Small Business

“Logos are a graphic extension of the internal realities of a company.” Saul Bass, branding expert, says it all in this tell-all quote. From the man who created the instantly recognisable American Airlines logo along with many other instantly identifiable brands, it’s worth listening to what he has to say. A logo has the power to draw your audience towards your brand, just like when you see a face you recognise in the street you’re drawn to approach them, whereas a stranger’s face will have you looking towards the ground. A recognisable logo works in the same fashion. So, how can your business benefit from the know-how and expertise of professional logo designers to adequately express the internal realities of your company? Do small businesses need logos? Every business, no matter how smal... »

4 Top Tips to Get Over The Fear of Selling

4 Top Tips to Get Over The Fear of Selling

The term ‘salespeople’ is often associated with pushy sellers who want to make commission. Shoppers can be naturally wary of salespeople in retail stores, while those working on the shop floor often fear that they’ll scare customers away. Lacking confidence in sales is a common problem, but it can result in a lot of missed sales and customer service opportunities in the same way that being too forceful turns people away. But selling, when done right, doesn’t have to be “salesy”. Helping customers find what they need and ensuring that they’re genuinely happy with their purchase will allow sales teams to sell effectively. Here are four top tips to help managers give their sales team the confidence to sell anything. 1. Put your sales team in comfortable surroundings One way to help them get o... »

Anchoring: How to Shape a Customer’s Perception of Your Product

Anchoring: How to Shape a Customer’s Perception of Your Product

Sometimes a customer just doesn’t know what your product is worth to them. We are used to thinking of this as a problem. If someone doesn’t know the value of what you do, it feels as though they won’t be willing to pay for it. That’s not necessarily so. We call this “unknown expected utility”, and it gives you a superb opportunity to shape the customer’s perception of what your product is worth. The primary method for doing that is called anchoring. The technical name of the ‘first impressions’ effect (anchoring) has been seen in dozens of economic lab experiments and countless commercial settings. In an experiment with MIT undergraduates, Dan Ariely and colleagues auctioned off some tricky-to-value items – wireless keyboards, boxes of luxury chocolates and obscure French wines. The trick ... »

How to Create a Viral Campaign: A Small Business Guide

How to Create a Viral Campaign: A Small Business Guide

Virality is the holy grail of online marketing. It can be monumental for a small business if you have something that really takes off and gets everyone talking. But what is the secret formula for achieving this?  We’re consuming content at an alarming rate and our online attention span is fickle at best. However, there are a few tricks of the trade to help get you into the mind frame for what content makes people tick. Firstly, what’s the sentiment of the content; is it laughter, joy or social kudos? One theory from Jonah Berger examined the emotional triggers that explain why things catch on and become contagious. Content is not explicit to one of these categories, in fact, the most successful campaigns seem to branch in to more than one area. Before you begin a campaign, it’s worth think... »

How to Use Databases to Help Your Marketing

How to Use Databases to Help Your Marketing

When marketing, databases are your best friend. They allow you to store and manage information crucial to your marketing easily and at relatively little cost. A well-managed database puts the details of your customers and prospects at your fingertips, allowing you to communicate with them (via mailshots, telemarketing, and customer service activities) much more effectively, as well as helping you keep track of your communications. This guide will help you run and manage your database as a crucial marketing tool. It covers: How to use your database to achieve marketing objectives. How to select and enter information. How to design it with marketing purposes in mind. How to manage and maintain its effectiveness. Why build a marketing database? Marketing databases are a great way to collate a... »

How to Negotiate a Sale by Understanding Your Customer’s Needs

How to Negotiate a Sale by Understanding Your Customer’s Needs

Negotiating a sale is always tough, whether you are doing it for the first or the thousandth time. However, every negotiation offers an opportunity to learn something new, and with practice, you can train yourself to rise to and accept the challenge with relish. This guide will help you to understand the wants and needs of the customer and help develop your negotiating strategy allowing you to take control of the process. You will then be able to recognise when to set a high price and when to make concessions so you can reach a mutually beneficial conclusion. How can I understand what the customer wants? The more you know about a customer, the better negotiating position you will put yourself in. Aim to understand a number of things. Their wants. What exactly are they asking for? Do they w... »

How to Negotiate a Good Value Purchase From a Supplier

How to Negotiate a Good Value Purchase From a Supplier

The process of purchasing from a supplier can be a complex one. Especially if you are dealing with a supplier for the first time, it can be difficult to know what a good deal looks like, putting you at a disadvantage in negotiations. This article will help you with the all-important process of negotiating with a supplier. We cover how to work out your respective bargaining positions, then move on to how you can put together a clear strategy for getting the best deal. Finally, you will learn how to ensure the resulting contract reflects what you agreed, and how to build relationships with suppliers going forward. How do I work out what I want from the deal? If you are very clear on your objectives, you will be in a much stronger position during the negotiating process. To set your objective... »

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