Sales & Marketing

From expert sales tips to deciding upon a social media strategy for your business; is4profit’s sales and marketing articles cover a range of ways in which small businesses can attract and maintain customers and increase turnover.

Corporate TPS

Corporate Registration on TPS What is the TPS? The Telephone Preference Service (TPS) maintains a statutory register of telephone numbers of subscribers who object to receiving unsolicited telemarketing calls. The TPS register is run by the Direct Marketing Association under contract to Ofcom. Registration is free of charge and takes 28 days to take effect. This document is based on Crown Copyright © 2004 »

Advertising & PR

‘Word of mouth’ from satisfied customers is often the best form of advertising – and the least costly. But for a more formal advertising strategy, you need a more consistent and long-term plan. For example, the advertising media you choose needs to be consistent with how you think your customers will find out about your business. Typical advertising media include: Yellow Pages Merchandising (such as point of sale, leaflets, packaging, shelf displays and window displays) Local newspapers/radio/TV National press and TV Posters and leaflets Trade journals Websites Exhibitions and trade shows The Advertising Standards Authority is a good reference point for UK standards and codes of advertising practice. This article based on Crown Copyright © 2002 »

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