Small Businesses Lack Basic Digital Skills
Not enough time, money and confidence cited as barriers to getting online...
There is a dearth of digital skills which could be hindering the success of many UK start-ups.
According to a study by 123 Reg, 85% of micro-businesses lack the skills needed to establish their business online, with only 38% of small businesses and 55% of one person businesses saying they have a website.
Despite 70% of business owners saying they thought digital knowledge was crucial to future success, 42% said they had no digital presence, and only 53% said their websites were easily readable on a mobile device.
Small enterprises make up 1/5 of the UK economy and are currently worth £763 billion. However, they are missing out on the potential to boost their performance by 14%.
Nick Leech, digital director at 123 Reg, said:
“Micro-businesses are time-poor and resource light, juggling multiple hats on a daily basis. Lengthy digital guides that may work for larger companies are not right for them. What micro-businesses need is a more direct steer on the one or two things they should implement to help their businesses grow and thrive. It’s about learning the little things that can take you a long way.”
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[…] According to a study by 123 Reg, 85% of micro-businesses in UK lack the skills needed to establish their business online, with only 38% of small businesses and 55% of one person businesses saying they have a website. ( http://is4profit.com/small-businesses-lack-basic-digital-skills/) […]