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5 Ways to Make Your Website Work Harder for your Business

5 Ways to Make Your Website Work Harder for your Business

The world of digital content and search has completely transformed over recent years, with Google algorithm updates eliminating ‘black hat’ (unorthodox or unethical) SEO techniques, and pushing the industry towards quality digital content that targets and pleases customers, as well as Google’s own rules. Failure to toe the digital content line can not only result in ranking relegation, it adds nothing to the business’s online offering. With this in mind, here are five key considerations for businesses looking to ensure their website performs at its peak. Make it personal A key element of creating effective digital content is an understanding of who it is being created for, and what the desired outcome of the content is. To increase conversions and interest in the company’s products and ser... »