small seo budget

The SEO Advantages Enjoyed By Small Businesses

The SEO Advantages Enjoyed By Small Businesses

Let’s face it, if you run a small or family business, it’s not always easy to compete with the big boys. Large, nation-wide corporations and chain stores often have a huge advantage over mom and pop stores and small businesses that are operating in a local market. This is true in a number of different realms like purchasing power, customer loyalty, and cost structure. But large corporations also have an advantage on the internet and generally outperform small businesses in search engine optimization. This is because they generally have more resources like bigger budgets and a larger staff than their smaller competitors. Similarly, big box stores and corporations often have years of experience, giving them notoriety in their industry. Yet, as a small business, you shouldn’t be discouraged b... »

Quick SEO Tips You Can Read In Under 3 Minutes

Quick SEO Tips You Can Read In Under 3 Minutes

With 50% of new businesses failing within five years, recent research has revealed that many small businesses are missing out on opportunities to market their business online. The research found that 73% said they did not advertise online and 42% reported having no digital presence. SEO and other terminology also stumped 48% of business owners surveyed, and only 53% said their websites were easily read on a mobile device. “Being digitally savvy is especially important for small businesses. It can be the difference between your business being seen in the right places by the right people, and even small changes can have a huge impact,” comments Alex Minchin, founder and director of SEO agency Zest Digital. Here, Alex shares three instantly achievable tips for small businesses looking to get ... »

An Introduction to SEO for Small Businesses

An Introduction to SEO for Small Businesses

Pretty much everyone now knows that having a search engine-friendly website leads to increased web traffic and more leads. But the process of optimising a website has changed dramatically over the past few years. Anyone hoping to optimise a site will have to keep pace with the increasingly sophisticated search engines that use a wide variety of variables to rank websites and pages. While it’s important that businesses stay as up to date as possible with the latest developments in Google’s ever-changing algorithm, there are a few simple steps that will always be relevant. Keep your content fresh The most significant aspect of Google’s latest update was its focus on the quality and recency of content. That means if you update your content regularly with the latest news, insights and informat... »

Attracting Customers on a Small SEO Budget

Online sales have continued to grow throughout the recession and the upturn. Everyone wants to benefit, but in these times of uncertainty, no-one has money to burn? With that in mind, SellerDeck’s online marketing specialist, Bruce Townsend, shows how you can promote your business online without risking a big financial investment. Get visible Search engines are the top source of new web site visitors. And according to Hitwise, 89% of UK searches go through Google. So getting ranked well on Google is a key goal for most commercial web sites. The best way to submit your site to Google is through the Webmaster Tools, or through Google following links from other sites to yours. Don’t use automated submission tools or join “Link farms”. They can get your site demoted. Fi... »