small business SEO

Gain Actionable Insight With These 5 Google Analytics Tips

Gain Actionable Insight With These 5 Google Analytics Tips

It’s estimated that 54.6% of websites use Google Analytics. Odds are if you’re reading this, your site has Analytics too. But are you making the most out of all the data you’re being shown? Google Analytics is capable of revealing business critical insights that can help drive your marketing and business investment goals. Here are five tips you can use to gain valuable and actionable insight from Google Analytics to make your website work harder for you. 1. Learn from your site search If you have a search bar on your website, you have the potential to learn exactly what your site users are searching for. This can be valuable in a number of ways: How many people are using the site search? Unless search is a key feature of your site (e.g. you actually ARE a search engine), ... »

The SEO Advantages Enjoyed By Small Businesses

The SEO Advantages Enjoyed By Small Businesses

Let’s face it, if you run a small or family business, it’s not always easy to compete with the big boys. Large, nation-wide corporations and chain stores often have a huge advantage over mom and pop stores and small businesses that are operating in a local market. This is true in a number of different realms like purchasing power, customer loyalty, and cost structure. But large corporations also have an advantage on the internet and generally outperform small businesses in search engine optimization. This is because they generally have more resources like bigger budgets and a larger staff than their smaller competitors. Similarly, big box stores and corporations often have years of experience, giving them notoriety in their industry. Yet, as a small business, you shouldn’t be discouraged b... »

Want to Increase Your Website’s Visibility? SEO is The Answer

Want to Increase Your Website’s Visibility? SEO is The Answer

For any small business with a web presence, the goal is to rank high on a search engine results lists. If your website lands anywhere past the third page of results, people are unlikely to find it in their search. So how can you increase the visibility of your website? The key is to design your website and its content so that search engines can find the pages easily and index them. This is a practice known as search engine optimisation (SEO), which we will take a closer look at in this article, as well as the best practices to optimise your business’s SEO strategy. How does search engine optimisation work? SEO is more complex than filling your website’s pages with keywords to be picked up by search engines. Search engines have their own criteria for ranking web pages, which are periodicall... »

Quick SEO Tips You Can Read In Under 3 Minutes

Quick SEO Tips You Can Read In Under 3 Minutes

With 50% of new businesses failing within five years, recent research has revealed that many small businesses are missing out on opportunities to market their business online. The research found that 73% said they did not advertise online and 42% reported having no digital presence. SEO and other terminology also stumped 48% of business owners surveyed, and only 53% said their websites were easily read on a mobile device. “Being digitally savvy is especially important for small businesses. It can be the difference between your business being seen in the right places by the right people, and even small changes can have a huge impact,” comments Alex Minchin, founder and director of SEO agency Zest Digital. Here, Alex shares three instantly achievable tips for small businesses looking to get ... »

3 Attributes Small and Local Businesses Can Use for Better Search Rankings

3 Attributes Small and Local Businesses Can Use for Better Search Rankings

Local and smaller businesses may have smaller budgets and fewer feet on the ground than global conglomerates, but the joy of the internet allows for even one-man-bands to compete side-by-side with the beasts of any given industry. However, getting to the point of competing with global sites takes time, effort and clever thinking. Using attributes available, free of charge, from Google in particular, and making changes based on data gathered is likely to result in engagement for some key terms. With this foundation in place, it is then possible to expand on SEO work and really go to town on optimising a website for large scale return. So what does it take? Near me searches Restaurants near me, mechanics near me, vets near me – these are all different types of local searches we make on a dai... »