Google Analytics

Gain Actionable Insight With These 5 Google Analytics Tips

Adam Blackford-Mills February 15, 2017 Sales & Marketing

It’s estimated that 54.6% of websites use Google Analytics. Odds are if you’re reading this, your site has Analytics too. But are you making the most out of all the data you’re being shown? Google Analytics is capable of revealing business critical insights that can help drive your marketing and business investment goals. Here are five tips you can use to gain valuable and actionable insight from Google Analytics to make your website work harder for you. 1. Learn from your site search If you have a search bar on your website, you have the potential to learn exactly what your site users are searching for. This can be valuable in a number of ways: How many people are using the site search? Unless search is a key feature of your site (e.g. you actually ARE a search engine), ... »

Want to Increase Your Website’s Visibility? SEO is The Answer

Manli Su December 22, 2016 Sales & Marketing

For any small business with a web presence, the goal is to rank high on a search engine results lists. If your website lands anywhere past the third page of results, people are unlikely to find it in their search. So how can you increase the visibility of your website? The key is to design your website and its content so that search engines can find the pages easily and index them. This is a practice known as search engine optimisation (SEO), which we will take a closer look at in this article, as well as the best practices to optimise your business’s SEO strategy. How does search engine optimisation work? SEO is more complex than filling your website’s pages with keywords to be picked up by search engines. Search engines have their own criteria for ranking web pages, which are periodicall... »