digital marketing

The SEO Advantages Enjoyed By Small Businesses

The SEO Advantages Enjoyed By Small Businesses

Let’s face it, if you run a small or family business, it’s not always easy to compete with the big boys. Large, nation-wide corporations and chain stores often have a huge advantage over mom and pop stores and small businesses that are operating in a local market. This is true in a number of different realms like purchasing power, customer loyalty, and cost structure. But large corporations also have an advantage on the internet and generally outperform small businesses in search engine optimization. This is because they generally have more resources like bigger budgets and a larger staff than their smaller competitors. Similarly, big box stores and corporations often have years of experience, giving them notoriety in their industry. Yet, as a small business, you shouldn’t be discouraged b... »

SMES Enter Drum Awards for the Digital Industries

The Drum Awards for the Digital Industries (Dadis), set up to recognise small firms with effective online campaigns, are calling for entries. The Dadis recognise a variety of digital work by marketing and advertising agencies, their clients, as well as in-house staff working to promote their business. Applications must be made online and need to feature a web campaign which must have been live between 10 June 2011 to 1 June 2012. Sites that have been turned off or are not yet published must be available as screen grabs or other images. Entries need to be received by 1 June and cost €157 + VAT, with discounts available for entries in more than one category and for not-for-profit or charity sites/campaigns. Awards include: Digital Agency of the Year Dadi Individual of the Year, such as ... »