writing

How to Write an Advertisement for Your Small Business

How to Write an Advertisement for Your Small Business

To anyone not equated with the medium, the craft of advertising can seem like a complex one. Much time and effort has been spent on understanding and explaining the various tricks and theories of the trade. However, the core principals are easy to grasp, and by understanding them you can spot what makes an advert effective – allowing you to judge the work produced for you by an advertising agency, or even to design your own piece. This guide will help you to plan an advertisement, decide what elements to include and prepare it for productions/dissemination. What should I do before starting to write an advertisement? One of the first steps in creating a great advertisement is figuring out your objective. You need to know what consumer demographics or businesses you are targeting, and the ob... »

Writing a Business Plan: A Guide for Your Small Business

Writing a Business Plan: A Guide for Your Small Business

Every business needs a point to aim for, and to know how it’s getting there. Unless everyone involved knows precisely where and how the business is progressing, it can be very easy to fall off course. Plotting the direction of your business is the purpose of a business plan – a written outline of the strategy and initiatives needed to guide your business to its desired location. This guide will help you understand what to consider when writing up a standard business plan. We cover what a business plan is used for, how you can use the three-pronged approach of vision, values and mission to effectively communicate what your business is about, and how you can break this down into achievable objectives for the short- and long-term. What is the purpose of a business plan? The main purpose of a ... »