Web 2.0

CIPD Urges Employers to Use Web 2.0 to Attract Recruits

More employers should take advantage of the recruitment opportunities presented by web 2.0, according to the Chartered Institute of Personnel and Development (CIPD), writes Kate Horstead. The CIPD research found that just one in five businesses use second generation Internet technology, so-called web 2.0, to help them hire staff. Web 2.0 includes tools such as social networking, blogging, podcasts and online audio-visual material. However, the survey also revealed that 56 per cent of employers believe social networking websites are useful for engaging potential jobseekers. “Web 2.0 technology provides an opportunity to bring the employer brand to life and allow potential employees to experience what it is like to work within the organisation,” said CIPD organisation and resourc... »