video marketing

A Guide on How to Measure Your Video Production and Marketing

A Guide on How to Measure Your Video Production and Marketing

Video Stats You Need to Know A decent video marketing strategy will include details about how you aim to monitor and evaluate the success of your videos. There are some very clever facilities out there that can gather and analyse a range of different statistics in relation to the performance of your website and your videos. Some of them are free too – so there is no excuse not to be thorough. Here we have listed the statistics that we feel are essential to be aware of when monitoring the impact of your video marketing strategy. They are divided into 3 categories and we have suggested some tools that you can use to monitor these particular types of stats. 1. Website Performance Statistics   Conversions Your conversion rate refers to the percentage of visitors to your website who ... »