using a consultant

A Small Business Owners Guide to Using a Consultant

A Small Business Owners Guide to Using a Consultant

Whether for marketing, efficiency or another purpose, bringing a consultant is a necessary part of running any business. Choosing the right consultant is of course crucial, but it is only half the skill of maximising the return on your investment. This article covers how to manage a consultant effectively in order to get the best possible results. What should my objectives be when bringing in a consultant? Clarity is the key word here. If you are not entirely clear about what you want to achieve, it will be difficult to use a consultant effectively. There are many ways you can narrow down your objectives but first start by working out the end goal. Thinking in broad terms, what is it you want? Are you expecting a concrete, tangible output such as an increase in sales, or more ephemeral obj... »