Universities of Surrey and Greenwich

Over 35% of Small Businesses Consider Networking Activities Ineffective, Survey Reveals

Research shows that small and medium-sized businesses need a clear online and offline networking strategy to increase social capital An academic report, titled ‘Generating Social Capital’, found that although 94% of small and medium-sized businesses considered ‘word-of-mouth’ as key to a business’ success – and social media as a necessary part of this with 90% having a presence of some sort – over 35% considered their networking activities to be ineffective. The research, commissioned by accountancy firm Kingston Smith LLP and conducted by business schools of the Universities of Surrey and Greenwich, consisted of a survey of more than a 1,000 small and medium-sized businesses owners, plus focus groups and discussions with 25 individual managers. The study also highlighted the importance of... »