Understanding your customer

How to Negotiate a Sale by Understanding Your Customer’s Needs

How to Negotiate a Sale by Understanding Your Customer’s Needs

Negotiating a sale is always tough, whether you are doing it for the first or the thousandth time. However, every negotiation offers an opportunity to learn something new, and with practice, you can train yourself to rise to and accept the challenge with relish. This guide will help you to understand the wants and needs of the customer and help develop your negotiating strategy allowing you to take control of the process. You will then be able to recognise when to set a high price and when to make concessions so you can reach a mutually beneficial conclusion. How can I understand what the customer wants? The more you know about a customer, the better negotiating position you will put yourself in. Aim to understand a number of things. Their wants. What exactly are they asking for? Do they w... »