trusted brands

Online small firms lose out to trusted brands

Online small firms lose out to trusted brands

Online small retailers are losing sales to bigger brands, as consumers stick to trusted names in the uncertain economic climate, new research has shown. According to shopping network EdealsUK.com, shoppers are more likely to buy from an established name online, because they fear that a smaller business may go bust before their goods are delivered. EdealsUK.com’s research found that sales made by smaller retailers were down by 21% in the first two months of 2009, compared with the same period in 2008. "Consumers are turning to bigger names such as Boots and Next to make their purchases,"said EdealsUK.com marketing manager, Nadeem Azam. "In the past few years, price comparison websites have allowed small businesses to compete on a like-for-like basis with much bigger com... »