Exporting Overseas – 9 Top Tips
You’ve made the decision to expand your business overseas, but what next? The following top tips will help you overcome difficulties in setting up your business in foreign markets. 1. Where are we now? Review all your international accounts (and your domestic ones) and how you control and administer them. Look at sales trends, sales values and volumes and the margins involved. Is your international price list up-to-date and the discount structure clearly geared to maximise sales and margins in every market? It is easier and less costly to sell more to existing customers than to find new ones. 2. Consolidate Once you have reviewed your key accounts your focus should be placed on supporting and developing them. Examine the geographic and product splits, as there will be some markets and prod... »