Sustainability and business

Adopting Sustainability to Drive Business: What is Sustainability?

Adopting Sustainability to Drive Business: What is Sustainability?

This series of four short articles begins with an introduction to the system of sustainability. I describe how there the 10 essential elements of sustainability that fit together and how understanding the system can make any business of any size perform better. What does sustainability mean for business? Sustainability is really just about being a better business. It is about using less, reducing waste, becoming more efficient, and thinking longer term. If business can do this, whilst meet the needs of customers and other stakeholders, then it will be survive and prosper. Traditional sustainability is defined by the overlap between social, environmental and environment. In this series of articles I will discuss how any business, of any size can become sustainable by improving its focus on ... »