Ecommerce Sales Shows SME Sector Strong in Q4 2010
The quarterly online sales survey conducted by ecommerce specialist Actinic reports a 12% increase in revenue in the three months to 31 December 2010 when compared to the same quarter in 2009. The Q4 2010 Actinic survey of small and medium businesses selling online, also shows that the average number of orders processed by each merchant increased 10% when compared to Q4 2009. Christmas had a positive impact on the average number of orders processed with 13% more in the fourth quarter when compared to Q3 2010. In addition respondents reported their average shopping cart value increased slightly during the period from £67.30 in the fourth quarter 2009 to £68.90 in the same period in 2010. E-tailers reported that the early snow placed extra pressures on their customer service operations as pe... »