social media

Social Media Guidelines: Wings and Guardrails for Your Staff

Joe Chernov, Director of Content at Eloqua shares top tips on internal guidelines for using social media One of the reasons social media acumen has become such an organisational priority is because marketers are now able to track actual revenue to their social media, inbound marketing and marketing automation efforts. Yet as marketers turn to social networks to deepen relationships with existing customers while attracting the attention of new prospects, it becomes increasingly important that guidelines are promulgated throughout the company . Increasingly it falls to The Social CMO to ensure all internal teams have a solid understanding of the main dos and don’ts of social media and how their business uses these channels. We believe that the overriding success for use of social media is au... »

More Firms should use Social Media like LinkedIn, facebook and twitter to Recruit

More Firms should use Social Media to Recruit

Three quarters of employers are missing out on potential job candidates by failing to use social networking sites to recruit staff, according to the Department for Work and Pensions (DWP). The DWP survey of 200 employers, carried out in association with recruitment firm Harvey Nash, found fewer than 25% of businesses regularly used websites such as LinkedIn and Facebook as part of their recruitment process. However, the poll suggested that firms were waking up to the growing relevance of social media for sourcing new skills. While just 15% were worried about missing new recruits by not using sites like Twitter, 44% predicted that social networking would become more important in the future. “Using social networking is an effective and economical way to source new talent, especially fo... »

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