social capital and natural capital

Adopting Sustainability to Drive Business: Driven to Sustainability by the Expectations of Stakeholders

Adopting Sustainability to Drive Business: Driven to Sustainability by the Expectations of Stakeholders

By definition a stakeholder has a ‘stake’ in your business. They are the very essence of your existence and ability to survive and prosper. The stake in your business does not have to be a monetary investment, it can be a time or resource investment. Anyone who has an investment in your business is generally keen to ensure it is protected, and that they will get their investment back, sometimes with interest! Here are some examples of stakeholders and their typical interests: Stakeholder Interests Employees Working for a responsible business, to be treated fairly, equitable reward, development opportunities, to be associated by reputation with a strong employee brand Investors Return on financial capital employed Customers Trust in products or services being purchased, responsible sourcing... »