Small Firms Risk Reputation with DIY Marketing Designsin

Small Firms Risk Reputation with DIY Marketing Designs

Small businesses which design their own marketing material in-house need to ensure they do not appear unprofessional – that’s the message from software firm Serif, which found that more than half of small firms do their own designs. Serif’s survey of 2008 small businesses found that 56% design some or all of their marketing materials such as brochures and websites themselves, rather than pay a professional designer. Although most believed they were saving money, 28% confessed that they lacked the necessary graphic design skills to do the job properly, and 58% thought that the poor quality of their materials had directly affected the success of their marketing campaign. »