small business viral campaign

How to Create a Viral Campaign: A Small Business Guide

How to Create a Viral Campaign: A Small Business Guide

Virality is the holy grail of online marketing. It can be monumental for a small business if you have something that really takes off and gets everyone talking. But what is the secret formula for achieving this?  We’re consuming content at an alarming rate and our online attention span is fickle at best. However, there are a few tricks of the trade to help get you into the mind frame for what content makes people tick. Firstly, what’s the sentiment of the content; is it laughter, joy or social kudos? One theory from Jonah Berger examined the emotional triggers that explain why things catch on and become contagious. Content is not explicit to one of these categories, in fact, the most successful campaigns seem to branch in to more than one area. Before you begin a campaign, it’s worth think... »