simon armstrong

Evaluating Facebook as a Sales Channel

Evaluating Facebook as a Sales Channel

Facebook is an opportunity to promote products and services to millions of daily users, but is it right for you? We look at some of the pros and cons of selling via this channel. Before we begin let’s quantify Facebook. Worldwide it has over 901 million monthly active users (March 2012) with approximately 80% of them outside the North America. In 2011 figures showed that globally, Facebook was being used by 1 in 13 people. 48% of 18-34 year olds checked Facebook when they woke up, with 28% doing so before even getting out of bed. Based on these numbers the opportunity to target this audience is one not to be missed. Pros Targeted advertising Facebook knows a lot about its users – their likes/dislikes, what interests them, how they spend their time, so use this to your advantage to ge... »