sales strategy

How to Develop a Sales Strategy for Your Small Business

How to Develop a Sales Strategy for Your Small Business

Every business needs to develop a good marketing strategy in order to succeed, but good marketing is not an end in and of itself. Rather, it should act as the basis for further development – for planning and implementing a strategy of selling to your customers. Read this guide to find out more about establishing a tailored sales strategy, forecasting, managing a sales team and how to measure performance. How do I plan my sales approach? The first crucial step in any sales strategy should be identifying your target market. Find out as much as you can about your customers – their needs, their preferences, and when, how, and where they buy. Keep a track of market trends, and establish who the key influencers and decision makers are in any business you are selling to. Once you know who you sho... »