Royal Wedding Opportunities

Small Retailers Should “cash in” on Royal Wedding Opportunities

Small retailers should prepare now to “cash in” on the opportunities offered by the Royal Wedding in April – that’s the advice from marketing experts. Retail analysts Verdict estimate that the Royal Wedding on the 29th of April will generate as much as £620 million for the UK retail sector. Flourish Studios founder, Fiona Humberstone, said consumer-facing firms stood to benefit the most. “There’s a little bit of snobbery about the concept of ‘cashing in’, but there are big opportunities for small retailers.” said Humberstone. “Small firms should see if there is any way they can create an offering that taps into the theme – for example, craft company Baker Ross is doing children’s hats, and I know a designer who is creating special napkins. “You really can’t st... »