How to Use Marketing Research to Really Understand Your Customers and Position

How to Use Marketing Research to Really Understand Your Customers and Position

Businesses can always understand more about the market they are selling to. Marketing research, as opposed to market research (which refers to research conducted solely into the location, size, and growth potential of a chosen market) can help you gain a much deeper insight into your customers, your current position, and the potential opportunities and risks you face. Though it yields indications rather than concrete answers, marketing research can be an invaluable part of your decision making process. This guide will help you understand the different kinds of marketing research, decide what kind of research to carry out, and the best approach for doing so, and decide who should carry out the research, and how to budget for the resources involved. What kinds of marketing research are there... »

How to Research Export Markets

How to Research Export Markets

Exporting is one of the biggest steps your business will take, so it is vital you do your homework. Exporting to a new market will be one of the most difficult and risky tasks your business will have to undertake. Exporting introduces a whole host of unknown variables into the equation, so it is absolutely vital you do your homework first and thoroughly research the market before you commit. This article will help you conduct the research process in a structured and thorough manner, ensuring your first-time export operation maximises its chance of success. We cover how to identify markets with strong potential, assess whether your goods and services will fit, how to find and brief a research agency, and more. How do I identify potential markets for export? Follow these steps: Define your c... »

SMEs don’t want to Recruit Graduates

Three out of ten small firms are planning to recruit in the next six months, but just five per cent of fresh faces are likely to be university leavers, research by business software firm Sage has found. In its monthly Omnibus survey of 1,500 small businesses, Sage found that confidence in the sector is expanding, with 40% of small businesses forecasting growth in the second half of 2010. But few firms are looking to new graduates to fill their human resources needs, preferring instead to go for people who already have work experience. “It’s understandable because there are an awful lot of very skilled people out of work due to the recession,” said Darren Simmons, managing director of Remarkable Recruitment. “It’s very much a client-driven market, in which firms have their pick of good cand... »

Is 2010 the year SMEs Fully Embrace Cloud Computing?

Overview A year or so ago, the term “cloud computing” was by no means mainstream. While it has certainly been a topic favoured among IT professionals for the last few years – the so-called “next big thing” in technology that could spur a whole new decade of growth – it was only in the latter part of 2009 that it started to gather pace and enter day to day business vocabulary. As early as 2008 small businesses had began to take note of cloud computing, but how seriously were they taking it? It’s one thing to be aware and excited by a new technology, but it’s another thing to run your business on it. To shed some light on this matter, Easynet Connect commissioned research to determine how seriously SMEs were taking the cloud at the end of 2008.... »


New Research and Knowledge Exchange (RAKE) Fund

> Created in recognition of the key contribution of small businesses to the contemporary economy, the Institute for Small Business and Entrepreneurship (ISBE) is delighted to announce that they have joined together with Barclays Bank and the Economic and Social Research Council (ESRC) and to create a new research fund; The Research and Knowledge Exchange (RAKE) Fund. The RAKE Fund has a specific aim to support the exploration of issues, challenges and opportunities surrounding entrepreneurial activities and small firm performance within the contemporary UK economy. The RAKE Fund will have a broad remit to encourage the widest range of innovative applications, and research which is relevant to both the development of policy and practice. All bids, however, must be sensitive to and demonstra... »