Research Your Export Markets

How to Research Export Markets

How to Research Export Markets

Exporting is one of the biggest steps your business will take, so it is vital you do your homework. Exporting to a new market will be one of the most difficult and risky tasks your business will have to undertake. Exporting introduces a whole host of unknown variables into the equation, so it is absolutely vital you do your homework first and thoroughly research the market before you commit. This article will help you conduct the research process in a structured and thorough manner, ensuring your first-time export operation maximises its chance of success. We cover how to identify markets with strong potential, assess whether your goods and services will fit, how to find and brief a research agency, and more. How do I identify potential markets for export? Follow these steps: Define your c... »