Practitioners in Advertising (IPA) Bellwether Report

A Third of Small Businesses Alter Strategy Following Brexit

A Third of Small Businesses Alter Strategy Following Brexit

One third of UK small and medium-sized enterprises have already amended their business strategy due to the economic uncertainty caused by Britain leaving the EU (Brexit), according to research from The Clubhouse. The survey of 250 business owners revealed that 78% of respondents have ‘negative feelings’ about the nation’s economic outlook over the next year with 54% citing concerns over potential long term damage to UK business. As small firm owners begin to prepare for what could be rough seas ahead, expenditure is being tightened with advertising appearing to bear the brunt of the increase in frugal activity. The Institute of Practitioners in Advertising (IPA) Bellwether Report has downgraded its advertising spend forecast for the next 12 months from 3.3% growth to – 0.2%, with the... »