PPC

Why You Should Consider Video if You are Spending on PPC

Why You Should Consider Video if You are Spending on PPC

What is PPC? PPC or ‘pay per click’ is an Internet advertising model which involves advertisers paying the ‘publisher’ (typically website or search engine owners) each time someone clicks on their advert. Websites or search engines that use PPC will display adverts when the search query contains keywords that match keywords from the advertisers list. You have probably noticed when you see adverts that make you think the Internet is psychic! So, for example, ‘The Gingerbread Man Shop’ will have submitted a list of keywords when signing up and their advert might display for search terms that include the keywords ‘ginger’, ‘gingerbread’ or ‘ginger biscuits’. Why might you consider video if you are also spending on PPC? PPC is an investment. To make that investment worth it, users need to enga... »