online networking

Networking

Market Slowdown Firms find Customers via Social Networking

The economic downturn has caused increasing numbers of businesses to use social networking websites as a low–cost way of reaching potential customers, according to business networking website Ecademy. Penny Power, founder of the website, said membership of Ecademy has doubled in the last year. According to Power, online networking sites offer an economical way for businesses to market themselves, and networking is increasingly important for firms wanting to survive the recession. “It saves resources and it’s a very low–cost method of marketing yourself,” said Power. “Because of the fear of recession, people are thinking of ways to reach new customers as they can’t be sure their clients will stay with them. There are many examples of people recommen... »