not updating websites

A Third of  Small Businesses not Updating Websites

A Third of Small Businesses not Updating Websites

Small firms are neglecting to update their websites, despite most wanting to top Google search rankings, research from online marketing firm Infoserve has highlighted. The poll of 300 small businesses found that while 80% believe it is important to appear on the first page of Google search rankings to attract traffic, more than a third rarely or never update their website content. Infoserve chief executive, Steve Barnes, said that without regularly updating web pages businesses were unlikely to achieve higher rankings. “It appears that a large number of small firms believe that once they have created a website the job is done, but nothing could be further from the truth. Having fresh, tailored and relevant content plays a key role in determining search engine results.” The surv... »