McAfee EMEA

Navigating the Big Data Minefield

Navigating the Big Data Minefield

With smartphone usage consistently soaring, along with the rise of social media and the eruption of a whole host of additional functionality including QR codes, Near Field Communication technologies, online payments and even simple web browsing, 90% of the world’s data has been collected in the last two years alone – 2.5 quintillion bytes a day to be precise! The term Big Data has arisen in recent years to describe the collection and analysis of interactions across these multiple platforms. This is great news for businesses – greater access to customer data means a greater understanding of customer behaviour and preferences and, as such, companies can begin tailoring products and services to appeal to the right audience. However, Big Data in marketing is a double-edged sword. While some cu... »