marketing director eBay UK

Marketing Now ‘Main Spending Priority’ for 45% of Digital Small Businesses

Marketing Now ‘Main Spending Priority’ for 45% of Digital Small Businesses

Marketing is the main spending priority for 45% of digital small businesses, with 66% set to increase general investment – according to a report by eBay UK. Other investment priorities for the UK’s small online businesses included expanding their product offering (35%), improving customer service (12%), boosting staff wages (11%), and training or up-skilling their workforce (10%). The survey of 409 small firms on the eBay platform indicated that 74% of companies are looking to social media to drive growth yet 25% of respondents admitted that they didn’t understand SEO.(See our guide to SEO and keywords here). 61% of the small business owners surveyed also said that they viewed an understanding of marketing and advertising as key to hiring with many considering marketing a... »