marketing audit

How to Plan Your Marketing Strategy

How to Plan Your Marketing Strategy

The objective of any piece of marketing – whether that be pricing, selling, promotion, distribution, market research, or customer care – is to establish and deliver upon the needs of the customer. Successful marketing is not an easy thing to achieve, but getting it right should be a core priority for any business hoping to have any kind of success. Here we look at how to understand your market and your marketing objectives, plan your marketing strategy and assess the success of your approach. What should my marketing objectives be? Your marketing should always be aiming to satisfy at least one of these four objectives. First of you should aim to retain customers as selling to existing customers is usually cheaper and easier than selling to potential new ones. Effective marketing should red... »