language barriers

Exporting: Local Language and Cultural Barriers

Exporting: Local Language and Cultural Barriers

Every market is different, and companies need to be sensitive to local ways of doing business, even in different regions of the same country. Lack of awareness and knowledge of local cultural norms can impede the development of a business relationship. Being able to speak the language of your potential customers can help to establish mutual confidence. If you don’t speak the local language, you could consider investing in foreign language training for your staff. Alternatively, you could employ a translator or interpreter. It can also help to have your promotional material translated. It’s a good idea to avoid colloquialisms and metaphors in promotional material – they could be embarrassing in the local language. You should conduct research into your target market to establish local consid... »