Jonathan Harman

Marketing Now ‘Critical’ to Growth for 81% of Small Firms

Marketing Now ‘Critical’ to Growth for 81% of Small Firms

81% of UK small firms believe marketing is ‘critical’ to their business’ growth, data from Royal Mail MarketReach has found. Its Smart Marketing for Small Businesses guide, which surveyed 250 small firms, revealed that 72% of small businesses invest up to 20% of their revenue back into marketing efforts and initiatives. On average, small businesses said they used more than three media channels to promote themselves –a sign that many small companies are realising the benefits of multi-channel marketing. Despite the positives however, the research argued that some small businesses are holding back from using new marketing channels due to concerns about measuring return on investment (ROI), rate of customer interaction, and a lack of expertise – 68% of those surveyed said it was difficult to ... »