it & telecoms

Ecommerce Site Design to Increase Sales

by Benjamin Dyer, CEO of desktop ecommerce platform SellerDeck. In my article Questions to Ask a Web Designer when Commissioning your First Ecommerce Site I detailed a number of points any prospective ecommerce merchant should be discussing with their site designer or implementer. In this piece I go a little further and explore some of the fundamentals of ecommerce design and ways to involve prospects with your site. How do you interact with your customers? This is as much a question for you the store owner as it is for the designer of your ecommerce site. The designer needs to think about interaction and getting your products to stand out from the competition. Getting your customers involved and interacting with your store will really pay off. Ways to achieve this could be as simple as in... »