Increasing Sales Through Customer Feedback

Increasing Sales Through Customer Feedback

Chris Barling, CEO of ecommerce software specialist, Actinic. Ask any professional in the ecommerce space and they will give you a different answer on how to increase sales. Some will say that you must address the trust issue of online commerce; others are working on smart imagery, providing the consumer detailed product information via zoom, crops and 360 degree transitions. Others emphasise the ability to identify additional products that buyers might be interested in. Then there are the latest developments enabled by smart phones, including augmented reality. However, I think that there is one area that every site should address, which is customer feedback. Experiences of site owners have shown that getting it right is likely to grow sales by around 10-15%, so this seems a good reason t... »