UK Shops and SMEs go Hollywood

A revolution in the way shops and small firms advertise themselves means every business in the UK can now be the star of its own movie – with a potential audience of millions. ShopView Videos, launched this week by Yell, are short films viewed online that let potential customers see first-hand what local businesses and their bosses and staff are really like. The videos can be uploaded for free to the Yell.com website, the online version of the Yellow Pages directory. Said Matthew Bottomley, who heads up innovations at Yell.com: “Every High Street can now become a local film festival of dramas, documentaries, rom-coms, musicals, thrillers, chillers and soap operas.” “Like the early days of Hollywood, ShopView will give the unsung stars of the nation’s shops and... »