Heather Baker

An Introduction to SEO for Small Businesses

An Introduction to SEO for Small Businesses

Pretty much everyone now knows that having a search engine-friendly website leads to increased web traffic and more leads. But the process of optimising a website has changed dramatically over the past few years. Anyone hoping to optimise a site will have to keep pace with the increasingly sophisticated search engines that use a wide variety of variables to rank websites and pages. While it’s important that businesses stay as up to date as possible with the latest developments in Google’s ever-changing algorithm, there are a few simple steps that will always be relevant. Keep your content fresh The most significant aspect of Google’s latest update was its focus on the quality and recency of content. That means if you update your content regularly with the latest news, insights and informat... »