Global Reporting Initiative

Adopting Sustainability to Drive Business: How to Create a Sustainable Business

Adopting Sustainability to Drive Business: How to Create a Sustainable Business

In the first article in this series I opened by saying, “Sustainability is really just about being a better business. It is about using less, reducing waste, becoming more efficient, and thinking longer term. I’ll add to that description here by saying that sustainability is about listening first, then responding to what you hear. Listening to what stakeholders are saying – either directly to you, in the media, or in their own disclosures. Listen to regulators. They might not be regulating you (yet) but they are setting the policy frameworks that industry as a whole will be working under. Listening to nature. Understanding that our environment is increasingly stressed and fraught. Listening to society. Everyone is a potential customer. What are their problems, what do they need and what ar... »