Gareth Jones

Marketing Now ‘Main Spending Priority’ for 45% of Digital Small Businesses

Marketing Now ‘Main Spending Priority’ for 45% of Digital Small Businesses

Marketing is the main spending priority for 45% of digital small businesses, with 66% set to increase general investment – according to a report by eBay UK. Other investment priorities for the UK’s small online businesses included expanding their product offering (35%), improving customer service (12%), boosting staff wages (11%), and training or up-skilling their workforce (10%). The survey of 409 small firms on the eBay platform indicated that 74% of companies are looking to social media to drive growth yet 25% of respondents admitted that they didn’t understand SEO.(See our guide to SEO and keywords here). 61% of the small business owners surveyed also said that they viewed an understanding of marketing and advertising as key to hiring with many considering marketing a... »

Businesses Lose £190m Every Year to Employee Theft

Businesses Lose £190m Every Year to Employee Theft

UK businesses lose an astonishing £190m every year due to employee theft, according to a report from Kit Out My Office. Surveying 2,106 employees, two-thirds admitted to stealing from their workplace and 11% confessed to having stolen personal items from their colleagues. 73% of respondents said that they’d never been caught stealing from their office and, of the 27% who admitted they had, 51% said they had faced no penalisation or consequence for their action. Stationery (71%), such as pens and sellotape, topped the most stolen items list with toilet rolls (52%) and food and drink (44%) coming second and third respectively. Gareth Jones, digital marketing manager for Kit Out My Office, said: “It’s a real surprise to see how much a few pens and toilet rolls here and there add up. It may se... »