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How to Drive More Sales and Conversions From 7 Overlooked Places

How to Drive More Sales and Conversions From 7 Overlooked Places

Increasing sales is a shared goal for the majority of businesses; meaning marketing across several channels is a common tactic. However, whilst extensive advertising will build awareness of your brand, forcing potential customers to suffer from a slow and complicated sales path could be the reason your conversion rate is slipping and therefore why sales are dropping. Regardless of whether you’re using social media, email newsletters or even paid advertising campaigns, here are seven marketing tools you should be utilising better to improve the efficiency, relevancy and accessibility of your customer’s journey which will ultimately improve your conversion and sales rate. Facebook The ever-increasing popularity of social media is undoubted making it a central marketing platform – in fa... »

F-commerce: How to Grow Sales with a Facebook Store

F-commerce: How to Grow Sales with a Facebook Store

With 1.23 billion users at the time of writing, Facebook is probably already part of your online business presence. Indeed, according to Facebook for Business over 30 million businesses already have active pages. But have you considered further enhancing your presence by creating a shop using a Facebook store app? The benefits of opening a Facebook store There are a range of benefits to opening your own store: Grow sales with an additional sales platform. It’s all about customer choice. The more sales channels you have available, the higher the likelihood you’ll be able to provide customers with the sales platform that best suits them, be it through their desktop, mobile device or over the phone. Sell direct to Facebook customers. Chances are a significant proportion of your customers are ... »

Evaluating Facebook as a Sales Channel

Evaluating Facebook as a Sales Channel

Facebook is an opportunity to promote products and services to millions of daily users, but is it right for you? We look at some of the pros and cons of selling via this channel. Before we begin let’s quantify Facebook. Worldwide it has over 901 million monthly active users (March 2012) with approximately 80% of them outside the North America. In 2011 figures showed that globally, Facebook was being used by 1 in 13 people. 48% of 18-34 year olds checked Facebook when they woke up, with 28% doing so before even getting out of bed. Based on these numbers the opportunity to target this audience is one not to be missed. Pros Targeted advertising Facebook knows a lot about its users – their likes/dislikes, what interests them, how they spend their time, so use this to your advantage to ge... »

Workers See Social Networking Risk to Personal and Corporate Security

One in six (17%) UK employees consider social networking such as Facebook and LinkedIn a major risk to corporate security, according to new research from global risk consultancy Protiviti. The research also found that three in ten (28%) believe that social networks such as Facebook and LinkedIn pose a real risk to their own personal security. The use of social networking within UK businesses has soared in recent times, with employees using Facebook, LinkedIn and Twitter for marketing and other processes, including recruitment. However, according to Protiviti’s research, privacy and security are major concerns for users, with employees calling for clearer guidelines on social media usage in the workplace. When asked whether employers should do more or less to explain to staff the principles... »

More Firms should use Social Media like LinkedIn, facebook and twitter to Recruit

More Firms should use Social Media to Recruit

Three quarters of employers are missing out on potential job candidates by failing to use social networking sites to recruit staff, according to the Department for Work and Pensions (DWP). The DWP survey of 200 employers, carried out in association with recruitment firm Harvey Nash, found fewer than 25% of businesses regularly used websites such as LinkedIn and Facebook as part of their recruitment process. However, the poll suggested that firms were waking up to the growing relevance of social media for sourcing new skills. While just 15% were worried about missing new recruits by not using sites like Twitter, 44% predicted that social networking would become more important in the future. “Using social networking is an effective and economical way to source new talent, especially fo... »

Firms Urged to Restrict Staff Use of Social Networking Websites

Firms urged to restrict staff use of social networking websites Employers risk damage to their firm’s reputation if they fail to restrict staff from using social networking websites inappropriately, law firm Pinsent Masons has warned. According to Pinsent Masons, businesses need to ensure that their employee policies on Internet usage at work are updated to include social networking websites such as Facebook, Twitter & YouTube. “The environment we have now is such that people can post content onto the Internet themselves via sites like YouTube that can potentially damage the reputation of their employer,” said Pinsent Masons’ employment law specialist, Ben Doherty. “Small firms can download a free policy on email and Internet use, including the use of soci... »