email marketing

Marketing Now ‘Critical’ to Growth for 81% of Small Firms

Marketing Now ‘Critical’ to Growth for 81% of Small Firms

81% of UK small firms believe marketing is ‘critical’ to their business’ growth, data from Royal Mail MarketReach has found. Its Smart Marketing for Small Businesses guide, which surveyed 250 small firms, revealed that 72% of small businesses invest up to 20% of their revenue back into marketing efforts and initiatives. On average, small businesses said they used more than three media channels to promote themselves –a sign that many small companies are realising the benefits of multi-channel marketing. Despite the positives however, the research argued that some small businesses are holding back from using new marketing channels due to concerns about measuring return on investment (ROI), rate of customer interaction, and a lack of expertise – 68% of those surveyed said it was difficult to ... »

Message Horizon Cuts Cost of Email Marketing for Small Businesses

UK web application development company Secure Email Hosting today unveils its new email marketing solution, Message Horizon. This web-based product is designed to enable smaller businesses and charities to self-manage their customer communication using a highly cost effective service that allows any quantity of email campaigns to be sent to an unlimited list size; all for a fixed monthly fee. Jonathan Rodger, managing director of Secure Email Hosting, comments, "We are the first email marketing solution that imposes no limits on the number of addresses that you store in your lists, nor on the number of emails that you send out." He adds, "There are other email marketing packages, but most of the bigger ones are based either in North America or Australia and this can be an is... »