Free Search Engine Guide helps improve online visibility

Small firms can access advice on improving their online visibility by downloading a free guide to search engine optimisation (SEO) from business networking website Ecademy. The online guide offers advice on choosing attractive keywords, using meta–tags, and understanding the importance of writing web content for readers rather than search engines. Business owners are required to sign up to the Ecademy website to access the guide. Ecademy founder Penny Power said: “Our free guide helps all members to navigate the world of SEO easily and make immediate improvements to their online visibility. Put simply, SEO gives you the best possible chance of being found when people search on Google or other search engines”. The guide aims to help business owners optimise their web conte... »


Market Slowdown Firms find Customers via Social Networking

The economic downturn has caused increasing numbers of businesses to use social networking websites as a low–cost way of reaching potential customers, according to business networking website Ecademy. Penny Power, founder of the website, said membership of Ecademy has doubled in the last year. According to Power, online networking sites offer an economical way for businesses to market themselves, and networking is increasingly important for firms wanting to survive the recession. “It saves resources and it’s a very low–cost method of marketing yourself,” said Power. “Because of the fear of recession, people are thinking of ways to reach new customers as they can’t be sure their clients will stay with them. There are many examples of people recommen... »