digital economy act

Business Threats and Opportunities in Digital Britain

Landmark audit forecasts the direction ‘digital Britain’ is heading. The passing of the Digital Economy Act in April has thrown up a whole host of issues for those in the digital entertainment industry. No longer a niche industry, but resolutely mainstream, how many small businesses are able to get to grips with the lightning speed at which the world of digital entertainment and consumer behaviour is changing? As a new report suggests consumer behaviour and attitudes are shifting almost as quickly as new technology itself is emerging, how can organisations large and small, new and established, keep up to speed with key commercial issues affecting them and shaping the industry at large? Social media is now very much for the masses, but how permissive can brands be in reaching au... »