Marketing Plan, Creating a

At start-up stage, your bank may ask for proof that you have considered how you will identify and exploit market opportunities. This evidence is normally presented in the form of a marketing plan – a written document which sets out a systematic process for identifying your business’ (and your competitors’) strengths, weaknesses, opportunities and threats; your goals, strategies and a means of measuring success. To write an effective marketing plan: Conduct a market audit Produce a mission statement for your business Analyse your current marketing position Formulate a marketing overview Write a SWOT analysis Use your knowledge and experience to make assumptions Develop clear objectives Broadly state how these objectives will be achieved Consider your human and financial re... »